Digital Asset Management in an AI-First World - Introduction

Tuesday, 29. September 2020 16:45 - 17:00 (15 min)

adaptTo() 2020 is finished. We will publish the slides and video for this talk till end of the year. Participants of this year's adaptTo() conference have early access.

Outline

Artificial intelligence is redefining fields, including digital asset management (DAM), by automating cumbersome tasks and improving productivity and time to market. AI is generating new, valuable insights for marketers and content managers, helping them optimize  experiences at scale and deliver greater ROI.

Adobe’s content intelligence beta services are now available for  Adobe Experience Manager (AEM), with the creation of a robust extensibility framework which allows the application of AI precisely where it’s needed in the asset workflows. Done right, AI can be transformational — but the key is to get the packaging and features of AI spot-on so that it can best augment the effectiveness of your marketer and customers.


This is an introductory talk open for everyone. There is also a workshop for Digital Asset Management in an AI-First World - the number of participants is limited, registration required.

Speakers

Back to schedule