José María Franco Fraiz

I help enterprise leaders turn business strategy into technical direction — and technical reality into informed business decisions. 25 years in software and 15+ years working at the intersection of business and technology for large global corporations (British American Tobacco, AbbVie/Allergan, Vodafone, PSA, Babcock International): aligning commercial objectives with technology, defining roadmaps, governing complex digital ecosystems, and giving engineering teams the clarity to deliver meaningful business outcomes.

My current work shapes technical solutions for multi-brand, multi-market Adobe Experience Cloud programmes, partnering with directors and C-level stakeholders to assess risk, prioritise investment and guide large-scale transformation. That perspective was built across leadership roles in engineering, product innovation and project management — from Head of Engineering, to R&D Innovation Product Owner and Technical Engineering Manager.