Irmi Hobmaier

Irmi is an AEM developer, consultant, and tech lead at eggs unimedia, a leading digital agency based in Munich and Adobe Solution Partner of the Year 2025.

She has been working with the Adobe Experience Platform since 2019, with a strong focus on frontend development. With a background in both media design and computer science, she brings a combination of creative vision and technical expertise. This gives her a sharp eye for the interaction between UX/UI and technology.

In her projects, she focuses on building personalized, scalable content and eCommerce platforms. Irmi is an expert (and eggspert) in Adobe Experience Manager, Edge Delivery Services, and Adobe’s suite of digital experience technologies. She closely follows new developments in GenAI, content at scale, and collaborative workflows.