Asli Merdan

Asli Merdan is a Senior Consultant at eggs unimedia, currently supporting the “New Retail – Digital Sales of Cars” project for BMW with a focus on Rollout and UAT Test Coordination. She ensures seamless end-user testing, stakeholder alignment, and high-quality delivery in complex digital environments.

In addition to her professional role, Asli is also pursuing a Master’s degree in Management at the Technical University of Munich (TUM), where her academic interests include digital transformation, innovation management, and the application of AI in quality assurance.