Shifting the Search Paradigm

Last year, we introduced Content AI as a pivotal step toward redefining the search paradigm—with our mission to vectorise all AEM managed content and bringing semantic search capabilities alongside traditional lexical approaches. This marked the beginning of a more intuitive and context-aware search experience.

Over the past year, we have significantly expanded the scope and adoption of this service. In this session, we will showcase how Content AI is now powering a diverse set of solutions in and around the AEM ecosystem. We will highlight key features, evolving capabilities, and real-world integrations—from Content Hub use cases that demand a combination of semantic and advanced lexical search, to Brand Concierge experiences enabling natural language-driven discovery.

Additionally, we will share progress on upcoming enhancements, Natural Language Search, support for Oak indexes within Content AI APIs, enabling more efficient and scalable search across structured content.

Join us to explore how we are continuing to transform search into a more intelligent, unified, and developer-friendly experience across Adobe.