Agents don't browse

– Presented by Platinum Sponsor Adobe –

They query, summarise, and act on your content without ever rendering the page — and they're already in your logs, not just your roadmap decks. Meanwhile the platform behind those pages is going agentic too: migration, creation, optimisation, and governance are starting to happen with AI doing the mechanical work directly, not through UI flows.

Two shifts, same system, opposite sides — and most of the conversation only looks at one of them.

This talk is the engineering reality behind that, not a demo of AEM "having AI." We're building systems where agents work directly on migration, creation, optimisation, and governance; where capabilities are exposed as reusable skills instead of trapped in UI flows; and where humans stay in control while agents take the mechanical load. We're also feeding signals from AI-driven discovery back into the platform, so visibility, optimisation, and execution become one loop instead of three disconnected tools.

That forces real architectural change: grounded generation, isolated runtimes, open integration surfaces instead of another walled-off assistant, oversight designed in rather than bolted on.

A view from inside the transition — what works, what's still rough, and which patterns are worth stealing if you want agents to improve experience management without turning the whole thing into a science project.