Bringing intelligence on content in AEM with Content AI

This session will dive into Adobe Experience Manager's (AEM) groundbreaking Content AI initiative, which leverages the rich customer content in AEM to power next-generation content intelligence and agentic workflows.

We will explore how Content AI is leveraged to power innovations such as semantic search leveraged in several agentic use-cases, generative search capabilities and automatic content variation generation.

The talk will walk through the evolution of Content AI, starting with its conceptualization and continuing through its architecture. Key topics will include search-oriented schema design, async enrichment pipelines, and A/B testing capabilities. Additionally, we will discuss how these features are built on top of Content AI APIs, enabling an optimized and flexible search ecosystem that can scale across diverse use cases.

Join us as we explore how Content AI is reshaping search in AEM, offering developers, content managers, and enterprises new ways to unlock the full potential of their digital experiences.