Leveraging GenAI for Creating Personalized Experiences at Scale with Edge Delivery

Today, businesses are facing constantly increasing personalization expectations, fast campaign delivery demands, and never tighter marketing budgets. What if… business users would be able to do more with less, creating and publishing personalized campaign content themselves in seconds?

In this talk, we will show a demo leveraging GenAI tools including WatsonX and Firefly to quickly produce performance-optimized, personalized landing pages served with Edge Delivery. We rely on Adobe Workfront for initiating and tracking the landing page generation process. A custom microservice running on Microsoft Azure is generating Edge Delivery documents stored in Google Drive. Microservice leverages WatsonX for creating personalized text targeting specific audiences, while images are pulled from Adobe Stock or generated with Firefly. A custom Google Docs editorial plugin enables tweaking the generated content with the help of an AI sidekick. Edge Delivery makes content creation amazingly quick and delivers experiences with a Lighthouse score up to 100.

With this approach, businesses can generate complete, personalized landing pages in seconds, not days or weeks. Combining the capabilities of GenAI and Edge Delivery for personalization at scale brings a productivity lift in the marketing team with lightning-fast delivery and excellent page performance.