Experimentation (A/B testing) in Edge Delivery Services: From Hypothesis to Insights
In this talk, we will explore the fundamentals of privacy-first Experimentation (A/B testing) in Edge Delivery Services without compromising the webpage performance. We'll start by discussing key terminology like variants (control group and challengers) and the concept of splits. Then, we'll demonstrate how to easily set up experiments in edge delivery environments using document-based authoring.
In the second part, we'll cover topics such as the process of hypothesizing for experimentation, identifying experimentation candidates, common pitfalls encountered during A/B tests.