Beyond Go-Live: The ongoing Mission of continuous website optimization
Maintaining your website in good shape in terms of Search Engine Optimization, organic traffic, and conversions is a continuous effort that requires monitoring and adapting to changing content and situations. You can't just leave your website alone once it's live!
In this talk, we will explore the audits offered by AEM Edge Delivery Services. These audits include a combination of the Lighthouse Score, 404 error statistics, Sitemap evaluations, Real User Monitoring (RUM), and several other metrics to provide automated recommendations proven to boost conversion rates and organic traffic.
We will deep dive into the various audit types, along with strategies that customers have successfully used to achieve growth in their online presence.
This presentation is designed to guide AEM developer specialists working with AEM Sites and Edge Delivery. It will emphasize the significance of consistently reviewing your website's performance. Moreover, it will show how to use AEM Edge Delivery Services to automate this process.
Beo
Do you know the impact each field, you presented, has to the page search engine ranking?
Beo
the question was about Page ranking... the 5 fields. whats the share of impact each field has?
Tomasz Sobczyk
Page title and description are super important since its not only used for ranking but then these are the things consumers see on The search result list. Poor title and descriptions have a large impact on seo, for sure larger than stuff like H1
Damian
Most impact, top down, according to documentation and analyzation of search engines. 1.Page Authority 2.Content Quality 3.User Experience
Tomasz Sobczyk
Is there a reason why you would for things like title and description etc simply generate them during page publishing? (no need for extra storage etc you just need to send the content as context to llm and get result back)
Damian
Because this is a background service and not an ad-hoc service. For ad-hoc service your proposal makes sense.
Damian
- Broken backlinks - Broken Internal Links - JSON LD errors - Canonical and Sitemap URL mismatches
Damian
All SEO relevant content like title, description, h1, canonical etc, are all rendered server side in EDS per default (in the boilerplate).
Remo Liechti
for SEO optimization, what is the best http code to use for redirects, and what does EDS use? 301, 302, 307, 308
Damian
EDS uses 301, for permanent redirects. Because it keeps the page authority score.
Beo
Will these features you presented be available in AEMaaCS as well... I think all customers are interessted in reports send out at regular intervals
Damian
Yes we have multiple crosswalk projects onboarded where we deliver SEO reports on Slack.
Tomasz Sobczyk
Can it be used with AEMaaCS?
Damian
We have multiple crosswalk projects onboarded where we deliver SEO reports on Slack.