Marketing technology without sacrificing performance: A web developer's guide to ensuring experience success
For digital marketers seeking to increase website conversion rates, user tracking, personalization, and experimentation are essential. However, user experience is equally crucial for a website's success, especially in terms of performance. A fast-loading and smooth-functioning website can increase user acquisition and engagement, leading to higher conversion rates.
In practice, optimizing website performance and integrating tracking technologies can be conflicting. In this talk, we will outline common tracking methods and their impact on website performance. We will also examine website performance metrics, and how they relate to tracking and experimentation.
Finally, we will explore strategies, lessons learned, and best practices for mitigating the adverse effects mentioned earlier. Based on our findings, we will demonstrate how Edge Delivery Services, Adobe WebSDK, and Experimentation can support you on this journey.