Marketing technology without sacrificing performance: A web developer's guide to ensuring experience success

For digital marketers seeking to increase website conversion rates, user tracking, personalization, and experimentation are essential. However, user experience is equally crucial for a website's success, especially in terms of performance. A fast-loading and smooth-functioning website can increase user acquisition and engagement, leading to higher conversion rates.

In practice, optimizing website performance and integrating tracking technologies can be conflicting. In this talk, we will outline common tracking methods and their impact on website performance. We will also examine website performance metrics, and how they relate to tracking and experimentation.

Finally, we will explore strategies, lessons learned, and best practices for mitigating the adverse effects mentioned earlier. Based on our findings, we will demonstrate how Edge Delivery Services, Adobe WebSDK, and Experimentation can support you on this journey.

How you are sure that the google less traffic is because of the slowness, but not because of the chat gpt or another search alternatives?


Check out, there’s a ton of field reports which proves the correlation between page performance and business kpis

Jörg Hoh

Do you think it‘s a worthwhile activity trying to educate marketing and business about the impact of their tagmanagers/etc. to the LHS and the user experience? Do you have experience with that?

(see answer in talk video)


Does Adobe also plan to optimise the AEM Author interface in this way? Content authors should also have the same experience right?

(see answer in talk video)

Roy Teeuwen

So how should we load Adobe Launch / Adobe Web SDK for the best performance?

(see answer in talk video)