Wednesday, 29. September 2021 12:05 - 12:35 (25 min + 5 min FAQ)
adaptTo() 2021 is finished. Video and slides are currently only available for participants. We will publish them till end of 2021.
The Adobe Experience Platform (AEP) is designed to stitch different data sources into a single profile and then use these profiles for marketing or analysis purposes. In addition, the AEP has some data science resources. One way is to calculate scores, such as the RFM (Recency, Frequency & Monetary).
In this hands-on session we will demonstrate two ways how to calculate those scores (using the RFM approach as an example) and bring them into the profiles.