A programmatic approach to Adobe Target: EON's Next Best Action campaign

Adobe's testing & personalization suite Target is usually advertised as a marketeer-friendly "You don't need a Dev"-WYSIWIG solution, neglecting it's strong code-centric capabilities, one of them being the so-called "Formbased Activity".

Based on our client EON's Next Best Action campaign, we want to showcase a purely code-based approach to Adobe Target, which also makes use of Adobe's People Core Customer Attributes feature, an alternative approach to AEMs Experience Fragments based on customer's needs, and diva-e's own ttXp Target extension.

Some highlights: